named client case · hospitality marketing
Independent cafés, bars and restaurants have real products, people and moments worth showing. They do not have a marketer. Nuvra learns the venue, asks what matters commercially this week, tells the staff exactly what to capture, composes posts around the real photos, gets explicit approval, publishes and learns from the response. Mobile-first, Romanian first.
Paul owns the product and the market. I own the technology and built it with Petre, my developer. Nuvra staff never operate marketing on a customer's behalf; the product is self-service by design.
the original condition
The starting point was a deep-research document: the market, the competitors, the jobs to be done and a feature architecture that would have taken a year. It was deliberately cut to a four-week MVP with seven promises: tell us about the venue, we build its marketing brain, your team gets exactly what to capture, we turn it into publishable content, you approve once, we publish and measure, next week is smarter than this week. Caption generators and schedulers are commodities. The loop is not.
what I built
Every feature strengthens one stage of that loop or it does not exist. This is what is built.
One question per card. A website or Instagram address fills in the first answers; the app reads the profile and its latest posts, drafts the venue's intelligence with sources and confidence, and proposes two brand kits to choose from.
A required thirty-second commercial check-in each week: what matters, what is on, what is closed. The AI proposes a weekly plan the owner edits, each item citing what was learned before and continuing the venue's feed so far.
Precise shot requests with read-only share links: this product, from this angle, in this light. A staff member opens the link on a phone, shoots, uploads. No account, no marketing skills.
Posts are drawn from the venue's brand kit in ten structures, with the real photo as the factual basis and measured checks on contrast, occlusion and legibility. Product photos are staged for cutout kits and checked to stay intact.
A conversation with Nuvra to revise a post or ask for one. Approval of the plan authorizes generation only; publication needs explicit approval of the final content and schedule. Publishing to Instagram and Facebook through Zernio, with manual export as a fallback.
A weekly report with like-for-like learnings and confidence labels. Reels from the venue's photos with music. Announcements, event posts with a calendar tile, content pillars and growth modes, an AI cost ledger and credits, a seven-day Stripe trial.
by the numbers
how it was built
Deep research into the market, competitors and jobs to be done. The feature architecture was sorted into must build, build later and do not build, and the MVP was fixed at seven promises.
Tenancy, observability, passwordless sign-in, organizations and roles, Romanian and English, the installable shell, uploads, a job queue, provider-neutral AI with a fake for tests, onboarding and the first Venue Brain.
After dissecting 81 reference posts, post templates were removed and a ten-element brand kit took their place: logo, colours, type, object style, motif, shapes, layout, fixed elements, rhythm and voice. Every post is drawn from it.
Each generation path has a cost script and a check: staging keeps the product intact, scenes stay the same place, the words on a picture match the confirmed facts. Anything that fails falls back to the previous step.
the stack
An installable progressive web app, every query scoped to organization and venue, background jobs on SQS and Lambda, deployed with SST or on Vercel.
Provider-neutral AI interfaces with call records and a cost ledger. Posts rendered as a validated scene graph, not a canvas: every layer is checked before it ships.
Publishing to Instagram and Facebook with webhooks and safe retries, transactional email, and a monthly plan with a card-up-front trial.
what this case does not claim
Tell me what your company runs on and who is holding it together today. In 30 minutes I'll tell you what it takes for me to own it.